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Jacksonville, FL · Online Worldwide

Your best days are in your next rep.

Personalized strength training and nutrition coaching for the Everyday Athlete, in-person in Jacksonville, FL or wherever you are online.

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10+

Years Coaching

1:1

Personalized Plans

100%

Performance Focus

Liz McKenna, personal trainer and strength coach
10+ Years of Experience
About Coach Liz

Strength that lasts.

I'm Liz McKenna - a certified personal trainer and strength coach based in Jacksonville, FL with over 10 years helping people build real, lasting fitness.

I work alongside each client to create personalized, performance-based training programs that align with their goals, while providing the education, coaching, and accountability needed to train with confidence.

My clients are what I call Everyday Athletes - people who are ready to commit, willing to do the work, and want to make fitness a part of their lifestyle. Not something they fight against.

Certified Personal Trainer Strength & Conditioning Nutrition Coaching 10 Years Experience

Work With Me
The LMFit Philosophy
"Simple and straight-forward strength training - not trendy."

Many clients come to me with a clear goal but confusion about the route. I cut through the noise and build programs grounded in fundamental strength - so you develop the knowledge to push new limits and keep progressing long after we work together.

Training Options

Find the right program for you.

All services include nutritional coaching guidance. Every new client receives a free 30-minute consultation call + a free 45-minute movement assessment before starting.

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1:1 Personal Training

In-person or virtual 60-minute sessions with fully personalized programming. Deep coaching on form, execution, and progress, with the accountability to stay consistent for the long haul.

$100 / session 3, 6, or 12-month commitment
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Online Personalized Programming

A fully customized strength program built for your goals, schedule, and equipment, delivered online with ongoing adjustments and support. Hybrid option includes 1 coaching session per month.

$200 / month 6–12 month commitment
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EVOLVE by LMFit

A signature group strength program - two structured levels designed to build real, lasting strength from the ground up. Minimal equipment or full gym. One mission.

$85 / month 12-month commitment · Level 1 & Level 2
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Signature Program

EVOLVE by LMFit

A full 12-month online strength training program designed to meet you where you are, and take you where you want to go. Two levels. One mission: build real strength that lasts.

Level 1 - Beginner to Intermediate

Foundation & Fundamentals

Focused on fundamental lifting mechanics and strength building. Designed for home training with free weights and minimal equipment & no barbell required.

Level 2 - Intermediate to Advanced

Performance & Power

Built for those training in a fully equipped gym. Incorporates barbells alongside dumbbells and kettlebells for a more advanced strength stimulus.

  • Full 12-month progressive program structure
  • Personalized to your current fitness level
  • Nutritional coaching guidance included
  • Access to nutrition guest speakers & presentations
  • Meal prep partner discount code
$85 / month · 12-month commitment
Enroll in Level 1 Enroll in Level 2
Not sure which level? Ask me →
Coach Liz - EVOLVE by LMFit program
The Process

How we get you there.

01

Free Consultation Call

A free 30-minute call to connect, learn about your goals, and find the right program fit for where you are right now.

02

Movement Assessment

Before we start, a free 45-minute movement assessment establishes your baseline and ensures your program is built on a strong, safe foundation.

03

Train & Progress

Follow your personalized program with ongoing coaching, accountability, and progressive adjustments. You'll build strength and the knowledge to keep it.

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Coach Liz writing a workout program
Kettlebell Turkish get-up
Coach Liz in gym
Home gym setup with dumbbells and kettlebells
Coach Liz smiling
Client Results

Real people. Real results.

Performance-based outcomes from Everyday Athletes who committed to the process.

⭐ Client stories coming soon

Check back soon - real results from real Everyday Athletes.

FAQ

Common questions.

What is an "Everyday Athlete" and am I one?

The Everyday Athlete is someone who is ready to commit and willing to put in the work consistently, regardless of current fitness level. I work with all ages and genders. If you're ready to invest in a 6–12 month plan and want to make fitness a lasting part of your lifestyle, you're exactly who I work with.

Do I need to be in Jacksonville to work with you?

Not at all. My online programs and personalized programming serve clients worldwide. In-person 1:1 sessions are available in Jacksonville, FL only.

What equipment do I need for EVOLVE Level 1?

Level 1 is designed for home training with minimal equipment, primarily dumbbells and kettlebells. No barbell needed. Level 2 requires access to a fully equipped gym with a barbell and rack.

Is nutrition coaching included?

Yes, nutritional coaching guidance is available with all services when clients request it. I also host special nutrition guest speakers and presentations for deeper education, and provide a discount code to a meal prep partner.

What does the free consultation include?

Every potential client receives a free 30-minute call to connect and figure out the best program fit. If you decide to move forward, you also get a free 45-minute movement assessment before your program begins.

Why a 6–12 month commitment?

Real strength and lasting results take time. A longer commitment gives us the runway to build fundamental strength, fine-tune your training, and make fitness a natural part of your life, not something you restart every few months.

How do clients typically book or contact you?

You can reach out via the contact form below, email at lmfitnessandnutritionllc@gmail.com, phone, or DM on Instagram @theofficialcoachliz. All interested clients receive a free 30-minute consultation call to get started.

Get In Touch

Ready to start your journey?

Book your free 30-minute consultation call or reach out directly. I'd love to connect and learn more about your goals.

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Location Jacksonville, FL — & Online Worldwide
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Follow the journey

Coach Liz
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